Around a professional athlete gravitate different management areas, especially related to sports aspects such as assessment, development, opportunity, and performance level, and others, related to contractual and financial aspects such as contract negotiation, financial planning, insured protection, and investments. Yet, athlete marketing is just as important, and requires total professional expertise and dedication as well, to properly manage presentation, advertising and player intellectual property.

This is when we come into play as an elite sports agency. We see each athlete we represent as an opportunity to be a brand of his own in professional sports, and we gather all avenues to make sure his contractual power matches his performance level on the court and as an image provider. We accurately promote, market, develop, assist, and go after the best deals to maximize career growth and financial income.

Our underlying philosophy is based on the premise that it is possible to minimize the reliance on luck through a comprehensive development plan, a targeted effort, clear expectations and realistic goals. Hard work, discipline and individualized career plans are the basis for growth and success, once a player has been correctly assessed and a development program put into execution.

When assessing, we carefully study and become very familiar with each player we represent. We highlight strengths, weaknesses and growth/improvement potential as we evaluate the impact on a potential career. Then, it all comes down to put plans into execution, having to count on the player's hard work and discipline to enable a real transformation of visions and ideas, into reality. Our ultimate goal in this process is to guide the represented player "to be the best he can possibly be", whether it is in the NBA, or in the various FIBA Leagues.

In our Player Marketing Concept, proper presentation and advertising are of vital importance to carry out a successful career plan while seeking to maximise financial income. At CHAMPIONS we are probably among the industry's very best in the in the way we present our managed players and how we make sure their names and performances circulate worldwide.

"Get known while looking great, for being great", is what we want to achieve. A combination which has us carefully working on a daily basis to make sure the message is passed in a timeley manner to the international sports industry operators, and to companies seeking to use the player's image as communication vehicle.

The first two steps before entering into contract negotations are, having secured an opportunity to negotiate for, and understanding your worth based on your accomplishments.

We are very good at reaching contractual conditions that englobe your expectations, your value, and meet the budget potential or limitations of the other contracting party. We negotiate your salary and benefits from a standpoint of strength, not weakness. At times there may be budgetary limitations; however, we do not concede what is important to you and to us. Although negotiation often involves a discussion about compensation and benefits, we also build upon points of agreement instead of individual circumstances. Negotiating the highest number possible is always a goal, but never a limitation. We look at the full picture, always. We administrate contracts with the purpose of having them carried out to the fullest.

Professional athletes are often targeted by people who want to take advantage of their good fortune. It is hard to say no to people you have known all your life over business professionals you just met. But both can be very dangerous. You can’t pick up a sports page and not read about a pro athlete going broke because of overspending, getting bad financial advice or doing stupid things. Little financial education causes financial disasters in sports careers, or even personal tragedies.

That’s why at CHAMPIONS we started a "Player Financial & Post Career Advisor Program". It wants to ensure that its athletes are not being taken advantage of, while providing careful and good assistance, helping wisely managing their funds, pay their bills, plan investments for a post career life, get proper disability insurance, and save for retirement.